A small business owner interested in doing some local Marketing should definitely consider advertising their business on online classified ads sites. There are many advantages to using this form of marketing and it is especially suited to meet the needs of small business owners who would like to get more customers to contact them. Here are some advantages of using online classified ads to advertise a local business:
Low or No Cost
Unlike SEM methods where you would be paying for every click your ad that goes to your website, classified ads are either free or very cheap. For most categories of businesses, online classified ad sites allow a business owner to post an ad for free, but allow you to upgrade the ad for a few dollars. This upgrade gives things that vary from site to site, but they usually include things such as having the ad featured on top of all the other ones, having a colored border around it, allowing you to use bigger images in the ad, etc.
Can Generate Free Website Traffic
On most classified ads sites it is possible to include a link to your website in your ad. This can generate traffic in two ways. First, there is obviously users reading the ad and clicking on the link to proceed to your site. But there are also some SEO benefits to using these sites, as including a link to your URL in ads increases the number of backlinks that your website gets. If you don’t yet have a website for your business, you can ask a San Diego SEO company for information on getting one developed for you.
Provides High Quality, Targeted Traffic
Since classified ads are organized in specific categories, the people who are viewing your ads will generally have a strong interest in what you are offering. As long as you word your ad correctly and give all pertinent details in it, advertising on online classified ad websites will bring you targeted visitors to your website, many of who would be ready to make a purchase. After all, you need to consider that the people who are browsing a classified ad website are doing so mainly because they are interested in purchasing something and not just browsing the site for fun. Visitors who are in “buying mode” are definitely the best kind of traffic that you can get on your site, as they are much more likely to actually buy something from you.